to collect in a mass

dihard:

This is what I hate about marketing classes (taken from a powerpoint lecture slide). Marketing is really interesting and plays a huge part of any entity, but it has changed from the archaic “3C’s of Pricing” (they’re cost, consumer, and competitors, by the way) or the “4P’s of the Marketing Mix” (product, price, promotion, and place).

A good marketer today knows how to navigate through the business as well as virtual world - to be able to go to a firm and provide five things it can do to get on a natural page search. Top results on Google are like 5th Avenue real estate. I’ve heard the top result gets 70% of hits, the second 20% and the 3rd about 5%. Andrew’s post is pretty telling, except I don’t know what “the fold” even means.

[…]

The “fold” is a term that comes from the newspaper world.  When you fold a newspaper in half to put it in a stand, anything you can see is said to be “above the fold.”  In the web world, it means the part of a page you can see without having to scroll.